If you are a freelance web designer, you will always make it a point to get a client so that you can work on a project to earn money.
Starting on a web design project can be tedious. Fortunately, I have some great tips from professional web design firm that will help you get started. Read through the article to find out what they are.
Set Expectations and Define the Goal
The problem I see when it comes to dealing with clients is the lack of communication. More specifically- targeted communication where they talk about the project in detail.
You, as the designer, must help your client set some expectations so that you can ultimately define a goal that you need to achieve.
For instance, ask them some questions like “what is the value of the website to your business?” “Is the website a part of your business or is it something that is just complementary?”.
Questions such as these will guide you on what to do next.
Target Your Audience
If the website is solely to solve the problems of a particular crowd, then you have to know the audience.
For example, if the website is an e-commerce site that deals with delivering fresh meals to their customers’ doorsteps, then you have to create a website that caters to that need.
Find the right theme, use the right colors, and also provide some pictures and videos that will help people know what the website is all about.
Put Your Content Front and Center
Content should be put on a website not only for SEO purposes, but also because you want it to be prominent so that it will be easier to see.
For your products, put some images at the front and center so that it can easily grab the attention of your potential customers.
Of course, you can make use of headers, different typefaces, and so on. But remember that the product images are very important, especially since it is something that you’re going to sell to the people.
Adhere to Web Standards
Rules are what separates us from the animals. Well I say, Rules AND standards separate us from all the other species.
You see, they’re called “standards” for a reason because they’ve been used for an extensive period of time and people already know what these are. Believe it or not, there are some web standards that you need to adhere to.
For instance, putting the company logo at the top left while the shopping cart icon on the top right is just “standard” practice. People will already assume that the aforementioned elements are situated in those places.
Show Pieces of Your Work
A web design project should not be presented to your clients only as a final product. It is best that you divide the entire project into two or three parts.
For each part of the project, present them to your clients and ask for their feedback. Anything they say that needs changing, you have to do it accordingly.
Add them Socials
Social media is here to stay for more years to come. And, if a business website has it, it is more likely going to be shared on their customers’ social accounts.
Place social buttons in places that are near to your “call-to-action” button so that they, too, can share it easily.