A lot of would-be website owners think only on their websites and not their web hosts. You see, a web host is important because, without them, your website cannot be accessed online.
Now, do not go for the cheapest provider you can find because you run the risk of having poor SEO performance, inaccessible websites, among many other things.
Getting the best web hosting provider is a must and today, I am going to talk about the importance of web hosting to a small business.
Secure Your Website
Online threats are real and they have become more ubiquitous now than ever before. Back then, people would have to manually download malicious files in order to infect different computers, but hackers and people with nefarious intents are now being creative. If they want to get a hold of your information, for example, they would exploit any vulnerability that they can find on a medium- in this case, your website.
A good web hosting provider is one that assures you that you have nothing to worry about when it comes to cybersecurity. Implementing SSL encryption, using only the latest and greatest anti-malware programs, and making sure that their servers’ defenses are impenetrable are only some of the things worth noting if you are going to get a hosting provider.
Minimize Potential Loss of Revenue
Website downtimes are the worst when it comes to improving your website’s SEO performance, as well as your credibility as an online business entity.
In business, first impressions last. When a person happens to stumble upon your website’s URL while conducting a Google search and if your website happens to be down on that day, then you can expect them to never return to your website at all.
Website downtime is usually the fault of a hosting provider so that is why it is important that you go for a company that has a proven track record when it comes to good server uptime.
Always bear in mind that every minute counts because every minute that passes by with your website not being accessible could mean a lot of potential profits on your part.
Round the Clock Support
As an e-commerce website, it is important that your website should be accessible at any time. That is because there are some people that would either choose to buy stuff during the morning or even during the wee hours of the night.
That being said, since you want your platform to run as long as possible, it is also mandatory to go for a hosting service that provides you with round the clock customer support. This is so that in the event that you are experiencing any problems with your website that you can get a hold of a real person on the line to help you resolve the issue/s.